As the automotive industry continues to evolve, technology plays a more central role in shaping new vehicle features and capabilities. In 2025, vehicles are no longer just machines—they are sophisticated systems filled with advanced software, AI technologies, and connected services that enhance the driving experience. Brands like BMW, Mercedes, Mazda, Audi, and Toyota are leading the way by integrating cutting-edge technologies that make their vehicles smarter, safer, and more efficient. This article will dive into what technological features you should look for in new vehicles, explore the tech partnerships each brand has formed, compare their offerings, and help you decide which brand is the best fit for your needs.
What to Look for in New Vehicles: Essential Technological Features
When it comes to new cars, technology is at the heart of their appeal. From autonomous driving capabilities to infotainment systems, today’s vehicles are packed with software-driven features designed to enhance safety, connectivity, and convenience. Let’s take a closer look at the key technological features that are becoming standard in the latest models:
1. Autonomous Driving Capabilities
One of the most significant advancements in modern vehicles is the development of autonomous driving technology. Car manufacturers are increasingly integrating AI-based driving systems that assist with lane-keeping, adaptive cruise control, and emergency braking. For example, BMW has invested heavily in its iDrive 7.0 system, which allows for semi-autonomous driving features like hands-free highway driving. Similarly, Mercedes-Benz’s Drive Pilot uses AI and high-definition sensors to achieve Level 3 autonomy in certain models, meaning that the car can drive itself under specific conditions.
2. Connected Infotainment Systems
An essential part of the modern driving experience is the infotainment system. These systems integrate with smartphones, provide real-time navigation, and offer entertainment options like music streaming, podcasts, and voice recognition. Audi and BMW have partnered with Apple to bring Apple CarPlay to their vehicles, providing seamless integration with iOS devices. Additionally, Toyota has embraced both Apple CarPlay and Android Auto to offer broad connectivity options for users.
3. Over-the-Air (OTA) Updates
OTA updates have revolutionized the way cars receive software enhancements. Rather than visiting a dealership for updates, manufacturers can now send software updates directly to the vehicle via the cloud, improving everything from performance to safety features. Tesla is a leader in this area, but Mazda and Mercedes have also integrated OTA technology into their vehicles, enabling drivers to update their cars remotely.
4. Electric and Hybrid Powertrains
With the shift towards sustainability, many automakers are focusing on electric vehicles (EVs) and hybrids. BMW’s i4, Mercedes-Benz’s EQS, and Toyota’s Prius Prime represent the future of transportation, combining cutting-edge powertrain technology with advanced software to maximize efficiency and driving range. These vehicles also utilize energy management systems that monitor the battery’s health and optimize energy usage in real time.
5. Advanced Driver Assistance Systems (ADAS)
ADAS technologies include features such as collision avoidance, blind-spot monitoring, and parking assistance. Audi has been at the forefront with its Audi Pre Sense and Audi AI Traffic Jam Pilot features, which use cameras and sensors to detect potential hazards and assist the driver in navigating traffic. Mercedes-Benz offers a comprehensive suite of ADAS features in its Mercedes-Benz S-Class, enhancing both safety and convenience.
Tech Partnerships: How Each Brand Collaborates with Tech Giants
Automotive manufacturers are not developing these technologies alone. Many of them have formed strategic partnerships with tech companies to integrate cutting-edge software and AI technologies into their vehicles. Let’s take a look at the major partnerships of each brand:
BMW and NVIDIA
BMW has partnered with NVIDIA to bring AI-driven solutions to its vehicles. The collaboration has focused on autonomous driving technology and digital cockpit systems. The BMW iDrive system uses NVIDIA’s DRIVE platform for real-time data processing, enabling more intuitive interactions with the vehicle’s infotainment system. Furthermore, the partnership aims to push Level 5 autonomy, where vehicles can drive themselves in any condition without human intervention.
Mercedes-Benz and Google
Mercedes-Benz has teamed up with Google to integrate Android Automotive OS into its vehicles. This collaboration provides Google Assistant and Google Maps directly in the car, making it easier to navigate, play music, and control smart home devices while on the road. Mercedes-Benz’s MBUX system also uses AI to personalize the user experience based on preferences and habits.
Mazda and Toyota
Mazda and Toyota have entered into a joint venture, focusing on the development of electric vehicles and autonomous technologies. Both brands aim to share resources in designing next-gen EV platforms and enhancing driver assistance systems. Mazda’s SKYACTIV-X engine, integrated with Toyota’s Hybrid Synergy Drive, represents a breakthrough in combining fuel efficiency and power.
Audi and Amazon
Audi has partnered with Amazon Web Services (AWS) to enhance the cloud connectivity and data storage capabilities of its vehicles. The goal is to create smarter, more efficient vehicles by leveraging AWS’s powerful cloud infrastructure. Audi is also working with Amazon Alexa, enabling drivers to control various vehicle functions through voice commands.
Toyota and Intel
Toyota collaborates with Intel to integrate advanced computing power into its vehicles. Intel’s Mobileye platform provides the hardware and software necessary for autonomous driving and ADAS systems. This collaboration helps Toyota enhance safety features while also preparing its vehicles for future autonomous capabilities.
The Future of Automotive Technology
The future of automotive technology is undeniably exciting. We can expect Level 5 autonomous vehicles to become a reality, where cars will be fully self-driving and will need minimal or no input from the driver. As artificial intelligence continues to evolve, vehicles will become smarter, offering more personalized experiences that anticipate driver needs. 5G connectivity will allow for vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication, opening up new possibilities for smart cities and connected transportation networks.
Moreover, cloud computing and edge computing will play a pivotal role in real-time data processing, enabling vehicles to make split-second decisions based on the most up-to-date information. As manufacturers continue to improve their AI capabilities, expect vehicles to learn from their environment, adapt to the driver’s behavior, and optimize driving experiences over time.
Comparison: Which Brand is Right for You?
When choosing between BMW, Mercedes-Benz, Mazda, Audi, and Toyota, several factors need to be considered:
- BMW offers cutting-edge technology with NVIDIA’s DRIVE platform and autonomous driving features, making it an ideal choice for those seeking luxury and innovation.
- Mercedes-Benz shines with its MBUX system, Google integration, and Drive Pilot technology, offering a more intuitive and luxurious user experience.
- Mazda provides a more affordable option with Hybrid Synergy Drive and efficient SKYACTIV-X engines, perfect for those looking for eco-friendly yet practical vehicles.
- Audi focuses heavily on AI and cloud connectivity, offering seamless Amazon Alexa integration and an emphasis on safety with ADAS features.
- Toyota stands out for its proven hybrid technology and partnership with Intel for autonomous systems, making it the top choice for reliability and fuel efficiency.
Conclusion: What to Choose and Why
The decision on which brand to choose ultimately depends on your technology preferences and driving needs. If you’re looking for the latest AI-driven features, BMW and Mercedes-Benz should be at the top of your list. For affordability and hybrid technology, Mazda and Toyota offer solid, eco-friendly options. And if seamless connectivity is a priority, Audi’s Amazon-powered features make it an excellent choice.
As the automotive industry moves toward fully connected and autonomous vehicles, each of these brands is integrating innovative technologies that will shape the future of driving. Be sure to consider not only the car’s performance but also its software capabilities, cloud integration, and AI-driven systems to ensure you’re making the most informed decision for 2025 and beyond.